Things to Do in Jacksonville

About Jacksonville

Where Southern charm meets Atlantic breezes, Jacksonville unfolds as Florida's best-kept secret, a sprawling metropolis where urban sophistication dances with coastal serenity. The St. Johns River cuts through the heart of this busy city like a liquid lifeline, carrying stories of centuries past while reflecting the gleaming towers of a dynamic present. Here, moss-draped oaks whisper tales of old Florida while craft breweries and farm-to-table restaurants pulse with contemporary energy. Miles of pristine beaches stretch beyond the city limits, offering sanctuary where salt air mingles with the warm embrace of year-round sunshine. Jacksonville's soul reveals itself in quiet moments—watching sunrise paint the river gold, discovering hidden murals in the Riverside Arts Market, or feeling the rhythm of live jazz spilling from historic venues. This is a city that invites exploration without demanding it, where every neighborhood tells its own story and the pace of life allows you to truly breathe and belong.

Travel Tips

Transportation: Rent a car for maximum flexibility, as Jacksonville spans 840 square miles. The free Skyway monorail connects downtown attractions, while JTA buses serve major routes. Uber and Lyft operate citywide with 5-15 minute wait times.

Money: Florida has no state income tax, but expect 7-8% sales tax. Most places accept cards, though bring cash for beach parking ($5-10 daily) and local farmers markets. ATMs are widely available downtown and beaches.

Cultural Respect: Jacksonville embraces casual Southern hospitality. 'Yes ma'am/sir' shows respect to elders. Tipping 18-20% is standard at restaurants. Remove hats indoors and dress modestly when visiting historic churches or cultural sites.

Food Safety: Tap water is safe to drink. Try local specialties like Mayport shrimp, Southern BBQ, and craft beer. Avoid raw oysters in summer months. Food trucks require permits—look for health department stickers displayed prominently.

When to Visit

Jacksonville's subtropical climate offers distinct seasonal experiences, each with unique advantages. Spring (March-May) brings ideal conditions with temperatures ranging from 65-80°F and minimal rainfall (2-3 inches monthly). This peak season sees hotel rates 25-40% higher, but rewards visitors with perfect beach weather and the Gate River Run in March. Summer (June-August) features hot, humid days (75-90°F) with afternoon thunderstorms delivering 6-8 inches monthly rainfall. Despite 90% humidity, this off-peak period offers 30-50% savings on accommodations and fewer crowds. Fall (September-November) provides the sweet spot many locals prefer—temperatures cooling from 85°F to 70°F, decreasing rainfall (4-2 inches), and moderate pricing. The Jazz Festival occurs in October. Winter (December-February) brings mild, dry conditions (50-70°F, 2-3 inches rain) perfect for outdoor activities, though occasional cold snaps can dip into the 30s. Holiday rates increase 20-30% in December. Beach lovers should visit April-June or September-October for optimal conditions. Budget travelers benefit most from June-August, while festival enthusiasts should target October-November. Avoid hurricane season peak (August-September) when weather can be unpredictable.